What makes some places so great? Is it their marketing strategy, their location or something else?
The answer could be hidden in the pages of this book: "Wish You Were Here: The Branding of Stockholm and Destinations."
Compiling his experience working with a number of international destination brands, UP THERE, EVERYWHERE co-founder Julian Stubbs, has authored a colorful, example-filled book about what makes destination brands, and places themselves, worthy of their dot on the map.
If you want to learn more about how to create a great PLACE brand, don't miss this ebook. You can get the first chapter free.
Why Destinations?
According to the World Bank, tourism is the largest and fastest developing industry in the world today, accounting for around 9% of the world’s GDP and employing an estimated 8% of the planet’s working population. Big numbers.
For many countries, the revenue generated by tourism is a key part of the economy. France has long been the world’s number-one tourist destination with around 75 million tourists annually.
In the United States, tourism is the second largest source of income after income tax. Cities such as New York attract more than 40 million visitors each year, which generates an income in excess of US$ 30 billion. It’s a big business, and one that can have an immediate impact on a destination’s economy.
Can you see why branding places right is so important?
Download the free book chapter now to to find out more.