What's UP?

Airport City Stockholm, the joint venture between Swedavia, Arlandastad Holding and Sigtuna Kommun, has launched its new brand platform and identity. Over the past 12 months, the organization has been working closely with UP THERE, EVERYWHERE to develop a new strategy and identity which was launched recently at Business Arena Stockholm.

Yesterday the Nobel Peace Foundation announced the names of this year’s Nobel Peace Prize winner. Actually this year it’s winners as three women were jointly awarded the prize for 2011.

Ellen Johnson Sirleaf, Leymah Gbowee and Tawakkul Karman were awarded the prizefor their non-violent struggle for the safety of women and for women’s rights to full participation in peace-building work.

For UP THERE, EVERYWHERE it was especially exciting as we can now show the work we have been doing for the Nobel Peace Prize Concert.

The concert happens on the 11th December every year in Oslo, following the award ceremony, and UP THERE, EVERYWHERE has created a new identity for this world-wide televised event, including the design of a new website, which will launch next week. The concert attracts stars such as Paul McCartney, Sting, Will Smith among many many others.

The new Nobel Peace Prize Concert logo.