UP Focus Areas

Key Market Areas

UP focus areas life science healthcare IT consumer CSR place branding
UP THERE, EVERYWHERE works across many different market areas. One of the commonalties is that all are facing complex challenges and market situations. We call this High Involvement marketing. Here are some of the High Involvement areas we focus on:

Sustainability, CSR & Non Profit

At UP, it’s part of our own mission to work with companies that are helping make a difference in the world when it comes to sustainability and the non profit sector. That’s why we develop internal and external brand communications that not only does the world a good turn, but helps their own bottom lines as well. Our specialist group in this area is called UP FOR GOOD >.

Place Branding & Marketing

UP is an acknowledged leader in the area of Place and Destination Branding and Marketing with a wide experience of the processes needed to make destinations successful. We already work with a variety of international cities, municipalities, city districts, airports and communities. Our specialist group in this area is called UP FOR REAL >.

Life Science, Medical Device & Health

One of our core business areas at UP is life sciences, medical device, healthcare and digital health. We have a large and internationally distributed team of specialists and PhDs who have experience working with many of the world’s leading organizations in these areas. Our specialist group in this area is called UP FOR LIFE >.

IT & Telecoms

At UP we work with clients who market complex and sophisticated technologies that require insight and expertise. This can cover everything form telecoms, to advanced digital payment solutions. Our specialist group in this area is called UP FOR IT >

Consumer Marketing

Understanding how people behave, how they react to – and act upon – marketing communications sits at the core of how we work at UP. Our UP FOR YOU group gives a voice to brands that sit in consumer’s homes across the world. From lifestyle brands to icons of photography, our clients come to us for the delivery of integrated marketing solutions from branding and content creation, search to advertising (and everything in between). UP FOR YOU >


We have experience of working with some of the world’s largest industrial organizations. Our global teams can help industrial clients create powerful ideas that work in an integrated way around the world.

Services Industry

Professional service is an increasingly important area for UP, and with our international community of specialists we have the ability to help organizations that provide business services around the world that help market and sell their offering.


Inbound Marketing

UP provides Inbound Marketing across all our focus areas.