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Who can you trust these days?

September 26, 2018 | Robert England

Mega-trends in digital marketing: values and trust

Most of today’s marketing is digital. In 2017 a turning point was reached: more money was spent advertising online than on ads on TV. Digital marketing budgets are growing by over 10% per year and traditional budgets by about -1% per year. But beyond spend, what are the behavioural mega-trends in the digital world? How should marketers deal with the changes ahead? 

Inbound Marketing, Marketing Strategy

Why we’re excited about these seven HubSpot feature announcements from INBOUND18

September 17, 2018 | Shari Monnes | Boston

At this year’s INBOUND marketing conference in Boston, software provider HubSpot rolled out some exciting new features and announced a broad new focus area: Customer Service. As HubSpot Agency Partners, UP is excited about many of these new features, because it means our clients now have access to even more ways to attract the right sort of leads, nurture them all the way down the sales funnel and keep them engaged as happy customers.

Inbound Marketing, Digital

Blog: Swedish | English

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