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Can cities be brands?

March 28, 2017 | Julian Stubbs

The logo that transformed a city

Today’s New York City is a delight; one of the world’s most desirable places to live, work, or visit. Its name is synonymous with success, wealth and the American dream. But back in the mid-70s, New York was a different place. It was dirty and rundown, suffering from serious crime and drug problems. People associated New York with danger and lawlessness. Despite the city’s low morale at this time, New Yorkers still regarded their city with great affection. Perhaps some kind of catalyst was needed to rally people around and set much-needed social change in motion.

Place Branding

What The Beatles Taught Me About Branding

March 01, 2017 | Julian Stubbs

How Do You Do It?

How do you create a great brand? Well, great brands get great by doing great things. Making brave decisions, sticking their necks out and importantly sticking to their principles.

Branding, Marketing Strategy

Blog: Swedish | English

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