Q: What is the place branding process like?
A: Branding a place, whether it is a small village or a whole country, is probably the most complicated form of branding due to the fact that it is neither owned nor controlled by a single entity. From destination marketing and tourism to business development for place brands, everyone living within that area owns and influences the brand in one way or the other. And more often than not, many of the major stakeholders do not agree on what to do or how to do it. That is why the branding process is so important in place branding and destination marketing.