Beyond Employment in the Creative Services Industry.
We all recognise the speed of change going on around us. Things seem to be converging more and more as our personal and work lives becoming ever entwined. Today, we think nothing of watching a fun viral video on YouTube at 10am in the morning or answering business e-mails at 10pm at night. This is the picture for some of us today who work in the service industries. For many people traditional employment is fast becoming a thing of the past. The cloud and the digital tools we’ve come to take for granted offer us more independence than ever before. We’re discovering that we can take control of our own lives and futures, as more of us become self employed, which is exciting. But what is driving this?