What's UP?

In a current Swedish pod debate, several insightful people claim that conventional B2B media (analogue and digital) are at the verge of extinction. And that B2B marketing departments will morph into editorial offices producing content relevant to potential buyers.

Digital

I’m lucky enough to be visiting one of my favourite cities in the world – Liverpool. I’m here meeting some of the people behind the branding of the city and carrying out some research for my next book on Place and Destination branding.

Place Branding, UP FOR REAL

News