--- title: "UP to host workshop: The Art of Marketing Science" description: "UP is running a free 90-minute online workshop on June 29, titled The Art of Marketing Science: Writing to Connect focused on writing to reach life scientists." image: https://www.upthereeverywhere.com/hubfs/writers%20workshop%20(2).png --- ### What’s UP? ### Marketing News, Ideas & Insights ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) on Apr 26, 2026 [By UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) on Apr 16, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) UP NEWS ## [The Times They Are A-Changin’: Writing for AEO, GE...](https://www.upthereeverywhere.com/blog/up-website?hsLang=en-us) on Mar 10, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) ## [VIDEO: International Place Branding Event](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) [**](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) # [UP to host workshop: The Art of Marketing Science](https://www.upthereeverywhere.com/blog/up-to-host-workshop-the-art-of-marketing-science) [** | ](https://www.upthereeverywhere.com/blog/up-introduces-new-digital-water-cooler-mobile-app-for-100-remote-working-members?hsLang=en-us)[** ](https://www.upthereeverywhere.com/blog/brand-strategy-workshops-an-essential-step-in-effective-branding?hsLang=en-us) Categories - [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) - [News](https://www.upthereeverywhere.com/blog/blog/topic/news?hsLang=en-us) - [Digital](https://www.upthereeverywhere.com/blog/blog/topic/digital?hsLang=en-us) - [Place Branding](https://www.upthereeverywhere.com/blog/blog/topic/place-branding?hsLang=en-us) - [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fup-to-host-workshop-the-art-of-marketing-science) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fup-to-host-workshop-the-art-of-marketing-science) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.upthereeverywhere.com/blog/up-to-host-workshop-the-art-of-marketing-science) Written by [Stuart Delves | UK](https://www.upthereeverywhere.com/blog/author/stuart-delves-uk) on June 17, 2022 How do you connect with purchasing scientists? That's a question many marketers in the life science industry struggle to understand. To explore the question further, UP is hosting a free 90-minute online messaging and writing workshop on June 29, 2022, led by the heads of UP FOR LIFE alongside a seasoned writing workshop facilitator.  **The Art of Marketing Science: Writing to Connect with Purchasing Scientists ****Wednesday, 29 June 2022 **Online: 9.30-11.00 EST |14.30-16.00 BST | 15.30-17.00 CET Following in the footsteps of [UP FOR REAL’](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding?hsLang=en-us)s successful lunchtime workshop – [The Art of Attraction ](https://page.upthereeverywhere.com/storytelling-for-place-branding-workshop?hsLang=en-us)– which UP ran in March, [UP FOR LIFE ](https://www.upthereeverywhere.com/life-science-marketing?hsLang=en-us)is holding a 90-minute online workshop on June 29th. It’s titled [The Art of Marketing Science: Writing to Connect with Purchasing Scientists.](https://page.upthereeverywhere.com/up-science-writers-workshop-june-2022?hsLang=en-us) Connecting with your audience, being relevant and empathetic, and exuding confidence are crucial if your brand and communications are to pave the way to creating a fruitful and long-lasting relationship with scientists. What are the key factors for success in appealing to this audience? Join the UP presenters and find out. Former and current heads of UP FOR LIFE, [Dr. Robert England](https://www.upthereeverywhere.com/up-member-profile-robert-england?hsLang=en-us) and [Dr. Matt Wilkinson](https://www.upthereeverywhere.com/up-member-profile-matt-wilkinson?hsLang=en-us) will lead the workshop, alongside Senior Writer [Stuart Delves](https://www.upthereeverywhere.com/up-member-profile-stuart-delves?hsLang=en-us), a seasoned creative-writing-for-business workshop facilitator.   The central focus of the workshop will be looking at what grabs the attention of and hooks the scientist holding the purse strings. In addition to a presentation and discussion, the workshop will include a hands-on exercise using a sample case study. Participants will work in teams in breakout rooms and be joined by key members from UP FOR LIFE, who are both science writers and account directors. There will also be time for discussion and Q&A. The workshop promises to be insightful, good humored and fun. Attendees are asked to bring their own refreshments, which might well differ in nature from time zone to time zone. In the UK (14.30-16.00) it could either be a post-prandial coffee or an early cuppa. In Central Europe (15.30-17.00) it’ll be approaching Happy Hour, so why not bring a mocktail? In the USA (9.30-11.00 EST), it’ll be prime coffee time (or non-caffeine alternatives). Word is out that places are filling fast, so if you’re interested, book your free spot now. [Read more and register for the workshop.](https://page.upthereeverywhere.com/up-science-writers-workshop-june-2022?hsLang=en-us)   [News](https://www.upthereeverywhere.com/blog/topic/news) [See all](https://www.upthereeverywhere.com/blog) [Home](https://www.upthereeverywhere.com/blog) SUBSCRIBE ### Subscribe for updates ### Popular stories [How to Create a Successful Infographic in 2026](https://www.upthereeverywhere.com/blog/top-10-tips-for-creating-a-successful-infographic?hsLang=en-us) [China Crisis: What can we learn from the D&G disaster?](https://www.upthereeverywhere.com/blog/how-to-avoid-a-crisis-like-what-happened-to-dg-in-china?hsLang=en-us) [What is a marketing plan and why do you need one?](https://www.upthereeverywhere.com/blog/what-is-a-marketing-plan-and-why-do-you-need-one?hsLang=en-us) ### Posts by Tag - [Featured (183)](https://www.upthereeverywhere.com/blog/topic/featured) - [News (117)](https://www.upthereeverywhere.com/blog/topic/news) - [Digital (80)](https://www.upthereeverywhere.com/blog/topic/digital) - 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