Written by UP Blog Staff
on May 07, 2011

Stockholm, May 7th, 2011.

Stockholm Airport City, the joint venture between Swedavia, Arlandastad Holdings and Sigtuna Kommun, has asked UP THERE, EVERYWHERE to develop their new brand positioning and platform.

It is predicted the entire site, including Stockhom-Arlanda Airport, will eventually employ up to 50,000 people and consist of logistics, retail and commercial areas. Airports cities around the world have signaled a new paradigm shift in the global marketplace and airport cities such as the one at Schiphol in The Netherlands and Hong Kong have had significant economic impacts. The project for UP* will encompass background market research, brand and identity development as well as marketing communications work including digital and social media.

Catarina Sandin, Marketing Director for Stockholm Airport City said ‘We chose UP THERE, EVERYWHERE because of their strong background and experience when it comes to destination branding and marketing. Julian Stubbs has been involved in the branding of other key destinations such as Stockholm, The Capital of Scandinavia, Stockholm Arlanda Airport itself as well as Destination Sigtuna. The UP* agency concept is also a completely new approach and that appealed to us as well over more traditional agencies’.

Julian Stubbs for UP THERE, EVERYWHERE said ‘Stockholm Airport City is a fantastic assignment to work on. This will become a key economic development area for not just Stockholm but for Sweden as well. To be asked to help develop the brand and its positioning is very exciting for us’.

About UP

UP THERE, EVERYWHERE is an international, members-only community of partners, working in the digital, creative, brand and marketing area. No offices. No employees. Just people™. UP* is part of a new way of working. Not a typical advertising or creative services agency, it is a connected community of like-minded professionals who work together 24/7 across international time zones. UP* forms custom-tailored distributed teams to provide strategic branding, communications, public relations, and digital media services for clients around the world. Today it has over 60 members and partners based in Sweden, the Netherlands, Switzerland, Finland, Italy, the UK, and the USA, and continues to grow at a dynamic pace.

For more information on this story contact Julian Stubbs on:

Mobile: +46 (0) 70 655 7479 or email:

UP* can also be found on:

Facebook at UpThereEverywhere

Twitter at @UP_For_It

Linked In:

Read more about the where the name UP THERE, EVERYWHERE originated on the web site’s blog post “Being Different.”

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