Written by Ronja Larsson | Sweden
on April 14, 2021

The global agency UP THERE, EVERYWHERE is running a D&AD Masterclass training exclusively for UP members. 

An UP+D&AD Masterclass training? 

This exclusive training will consist of Zoom plenary sessions and include writing briefs and briefing creative teams. This two-part training is specifically for UP client services people, account directors, account managers, and project managers. 


During these two days of trainings, our UP Members will have the opportunity to learn all they need to create briefs that are smart, interesting and inspiring. 

They will learn how to: 

      • Apply intellectual rigour and question
      • Ask when you’re not clear
      • Filter and distil critical information
      • Prioritize messaging
      • Keep it tight (it’s a brief after all)
      • Write clearly and concisely but also motivationally
      • Signpost creatives to further information and research
      • Clarify when needed, go back and question further when requested
      • Double check all has been understood
      • Motivate the creative juices to get the best result
      • Be both tough and encouraging (bad cop/good cop) rolled into one
      • Recognize when it’s been nailed and when it’s being screwed
      • Champion good creative (not just carry the bag)

This course is for UP client services people located in the EU, UK, UAE and US only, Click this link to sign up for this exclusive event. SESSION IS NOW FULL.

The training session has been specially designed by, and will be led by top D&AD Trainer, Kit Altin. Kit runs two courses for D&AD: The Creative Brief and How To Be More Persuasive. As a former award-winning copywriter, she knows what it’s like on both sides of a brief, and ruthlessly exploits this knowledge to inspire brilliant work from her creative teams. She will be delighted to welcome UP members online and train our UP community. 

Kit Altin


Need help with your trainings?

UP regularly organizes writing, creative and presentations skills courses and retreats for UP Members and Clients across Europe and the US. 

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