UP challenges the traditional agency concept

UP THERE, EVERYWHERE has officially entered the international marketing scene poised to shake up the traditional advertising agency model. Positioned as a modern alternative to the local and global marketing agency, UP is an international, members-only community of partners, working together in the digital, creative, brand and marketing space.

With ‘members’ — rather than traditional ‘employees’ — located around the world, the new agency has already landed a number of new clients.

What makes UP so different? You won’t find any fancy offices or executive creative directors. UP works with distributed project teams, assembling senior level ‘doers’ to meet each client’s needs after a careful input and evaluation session. Team members may be located in the client’s home city, or halfway around the world.

Read more about the agency concept in the *UP Launch Press Release and about the agency’s launch meeting here.