Written by UP Blog Staff
on February 28, 2023



UP THERE, EVERYWHERE, the Global Cloud Based Agency, has acquired the UK-based agency SWC Partnership Ltd. 

SWC Partnership is an international full service marketing agency based in Royal Tunbridge Wells, in the UK. Areas of key specialization are technology, software, aviation, engineering, manufacturing, automotive, fintech, and consumer packaged goods.

Reported sales of SWC in 2021/22 were £1.3M GBP and clients include aPriori Technologies Inc. Eurowings Aviation GmbH, Teledyne FLIR, Mars Petcare, Markforged, Inc. and the region of Wallonia in Belgium.

Founded in Stockholm, Sweden, in January 2011, UP THERE, EVERYWHERE, is the world’s first global cloud-based brand, marketing and digital marketing services agency. UP has a global client base, including such companies as Jenoptik, Galderma, Schindler elevators and Polaroid. UP had reported group revenue in 2022 of €9.2 M and has a number of Creative Hubs around the world including Stockholm, Hamburg, Amsterdam, Helsinki, London and New York. The agency also works extensively in China and Asia.

UP and SWC have already been working on several projects together, and discussions have been ongoing for the past twelve months. 

In 2019 UP Group also acquired the UK digital and e-commerce agency DPC. Over the last three years, sales in that company have more than doubled. UP’s growth path is based on strategic acquisitions as well as strong organic growth.

Simon Cristal, founder and Managing Director of SWC, said; "We’d spoken with a number of agencies as potential global partners but UP was the first we really felt comfortable with in terms of future plans and shared values. We see this as a great way to grow and add valuable resources and skills to our combined offering."

Julian Stubbs - Chairman and co-founder of UP THERE, EVERYWHERE said; "We are extremely excited to be helping SWC reach their ambitions. They have a focus on providing excellence in client services, support, and strategic advice. UP will bring more global reach, digital delivery, and a wider range of services to SWC and its clients. We've already been running some joint projects together and we can’t wait to start on even more."

SWC Partnership will continue to operate as a separate company within the UP Group.  

Additional information and contacts: 

Hannah Hutchins, UP THERE, EVERYWHERE International AB

Email :

UP THERE; EVERYWHERE International AB, Grevturegatan 30, 114 38 Stockholm, Sweden

UP Web

Simon Cristal SWC Partnership Ltd,


Telephone: +44 (0)7900 627 626




Julian & Simon_Stockholm_2022_UP_HH-7-1
Pictured: (Left) Simon Cristal - founder and Managing Director of SWC  (Right) Julian Stubbs - Chairman and co-founder of UP THERE, EVERYWHERE

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