October 21st and I'm giving a speech today at the Sigtuna Partner Day event with fellow UP colleague and social media leader Hjörtur Smarason. He's from Iceland and giving a very interesting talk about the ash cloud crisis of 2010 and the positive impact on Iceland.
We also have a host of other interesting speakers including Sigtuna mayor Lars Bryntesson. We have over 80 partners attending covering all aspects of this wonderful community talking about some of the keys to successful Place Branding.
We've been asked by a few people if we would organise a similar event for other cities and municipalities from outside of Sigtuna – and even outside of Sweden - to attend and that might just be an interesting idea. Watch this space.
Todays session is a mix of short presentations and intense 'bee-hive' round table discussions where attendees review a topic and then give feedback. Very interesting and productive.
The meeting has been held at Stora Brännbo conference centre, Sigtuna and organised with the help of the team at Destination Sigtuna, led by Camilla Zedendahl.
For more on UP and our Place Branding and Marketing support. contact Julian Stubbs at UP THERE, EVERYWHERE.