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UP supports "SUPERLATIVES" with new brand-focused content offering

June 20, 2017 | Shari Monnes | Boston

German Chancellor Angela Merkel spoke today at the "Day of German Industry" in which a new project called SUPERLATIVES – MADE IN GERMANY, produced in cooperation with BDI (The Voice of German Industry) and supported by UP,  was introduced to a large audience of business and opinion leaders.  The project is the brainchild of German-based photo agency fotogloria and the highly respected international photographer Christoph Morlinghaus.

Branding, Communications

Places & Brand Reputation. How Fragile?

June 05, 2017 | Julian Stubbs

Update to Original Blog Post from August 24, 2016

It's been a year since I gave a speech in Brussels about the impact terrorism is having on our cities from a brand and marketing perspective. It was called 'Places & Brand Reputation. How Fragile?' In light of the recent terrorist atrocities in Manchester and London I thought it appropriate to add to the original post, which is below. .

Place Branding

Blog: Swedish | English

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