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Written by UP Editorial Team
on November 11, 2013

UP founding member Julian Stubbs presented a branding seminar to the Swedish Chamber of Commerce in Amsterdam. A near record-breaking crowd of 65 people attended the Chamber's seminar in which Stubbs discussed how today's branding is not about B2B or B2C but P2P (People to People).

Seminar Recap Video

Watch a recap video here:

 

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