The group welcomed new member Rena Amer, Marketing Consultant, of Princeton, N.J. Rena, originally from Jordan, and fluent in Arabic, Spanish and English, has a background in broadcast journalism and more than 10 years of experience in brand planning for consumer and consumable brands.
In addition, UP welcomed new member Bjorn Von Euler, former head of the ITT Water Mark philanthropy program and ITT’s Fluid Technology’s global communications, and now senior consultant for UP* covering corporate social responsibilities, philanthropy and building effective communication organizations.
Another member introduced at the meeting was graphic designer Philip Raw of Princeton, N.J., who specializes in high-end graphic production for print.
New Partner Company
UP also made a special introduction at the meeting to the group’s second partner company, Vaya Mobile (www.vayamobile.com) of Washington, D.C. Team members met Peter Barclay, Managing Director of Vaya, who brings expertise in mobile applications, including iPhone and IPad apps as well as optimized mobile web browsing, to the group. Vaya Mobile also offers a proprietary system of secure and customized texting platforms for mobile devices and mobile marketing solutions that meet CTIA standards.
“UP is excited to continue expanding in the USA, as well as globally, and looks forward to welcoming more marketing communications experts to the group,” said founding partner Eric Dowell at the meeting. “As a client-centric, new age, international members-only community of partners working in the digital, creative, brand and marketing area, our goal is to create well-rounded and diverse work teams with varied international backgrounds who can bring high levels of skill and expertise together to service client’s needs.”
Dowell said the Northeast group will plan additional future in-person meetings, as well as online and Skype conferences for training, idea exchange, lead building, as well as running day-to-day business.