Written by Shari Monnes | Boston
on September 16, 2013

In 1996 movie “ Jerry Maguire,” Cuba Gooding Jr.’s character Rod Tidwell may have asked Tom Cruise to “show him the money” but today’s customers want you to show them the content! In the digital era, enticing customers to your web site through inbound marketing and successfully using social media for viral sharing requires you to offer plenty of quality, relevant, original content.


Content marketing is replacing the old methods of interruptive marketing. Customers want relevant information for their stage in the buying cycle and if they can't find it from you, they will from your competitors.

For the non-writers or creative-types of the world, producing mounds of quality content may seem like an insurmountable task. But for experienced writers, artists and designers, developing content ideas and creating goal-focused content is part of the job description.

What types of content do UP writers produce?

The types of content that UP writers regularly product for clients include:

Advertising copy
Blog posts
Presentations (PowerPoint and Keynote)
Video scripts
Sales Sheets
Product Data Sheets
Technical Manuals
Scientific Papers
Journal articles
Sales Collateral
Newsletters (e-pubs and print)
Magazines (e-pubs and print)
Press Releases
Tweets and Facebook Posts
EDMs (electronic direct mailings)
Direct mail letters
Sales letters
Annual Reports
Mobile app content
….and anything else you can think of!

So you need a writer?

UP can help. Read more about the types of specialty writers UP has and some of the topics they cover. 

Contact UP about your content needs

We can product specific content piece by piece or create an entire content program designed to help bring more traffic to your website and fulfill your lead generation needs.

Contact UP


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