--- title: Closed for Business - Is Inward Investment Dead? description: Join us for a webinar discussion panel with place branding experts from across Europe as we explore whether foreign direct investment (FDI) still exists as a strategy in the era of COVID-19 pandemic. image: https://www.upthereeverywhere.com/hubfs/place-branding/logo%20animation%20place%20branding%20webinar.gif --- ### What’s UP? ### Marketing News, Ideas & Insights ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) on Apr 26, 2026 [By UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) on Apr 16, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) UP NEWS ## [The Times They Are A-Changin’: Writing for AEO, GE...](https://www.upthereeverywhere.com/blog/up-website?hsLang=en-us) on Mar 10, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) ## [VIDEO: International Place Branding Event](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) [**](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) # [Closed for Business - Is Inward Investment Dead?](https://www.upthereeverywhere.com/blog/closed-for-business-is-inward-investment-dead) [** | ](https://www.upthereeverywhere.com/blog/place-branding-reflections-on-stockholm-covid19?hsLang=en-us)[** ](https://www.upthereeverywhere.com/blog/employment-is-dead?hsLang=en-us) Categories - [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) - [News](https://www.upthereeverywhere.com/blog/blog/topic/news?hsLang=en-us) - [Digital](https://www.upthereeverywhere.com/blog/blog/topic/digital?hsLang=en-us) - [Place Branding](https://www.upthereeverywhere.com/blog/blog/topic/place-branding?hsLang=en-us) - [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fclosed-for-business-is-inward-investment-dead) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fclosed-for-business-is-inward-investment-dead) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.upthereeverywhere.com/blog/closed-for-business-is-inward-investment-dead) Written by [Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) on October 26, 2020 With the COVID-19 crisis far from over, is inward investment dead as a topic? UNCTAD predicts that global foreign direct investment (FDI) flows will drop 40% this year and will fall by an additional 5-10% in 2021. Places, cities and nations need to figure out a way forward and what a post-pandemic world could look like.  Join us for a 60-minute webinar on **Thursday, November 19 at 9 am EST / 3pm CET** with a panel discussion presented by thought leaders and experts in place branding from some of Europe’s leading places including: the UK, Netherlands, Germany and Sweden. [![Register for place branding webinar](https://no-cache.hubspot.com/cta/default/335999/fe89b64c-8536-4ac5-a5b4-aede8a9a8f7a.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/fe89b64c-8536-4ac5-a5b4-aede8a9a8f7a) The panelists will be answering your questions regarding inward investment and their thoughts about the future.  The panels include: - **Chris Brown**, Director, Marketing Liverpool - **Olle Zetterberg, **Former CEO, Stockholm Business Region - **Laurens Kok, **Head of Foreign Investment, The Hague Business Agency - **Eric Menges, **President & CEO, FrankfurtRhein Main GmbH, International Marketing of the Region With Moderator **Emma Löfgren **of The Local  ![Place Branding](https://www.upthereeverywhere.com/hs-fs/hubfs/Place%20Branding.png?width=1340&name=Place%20Branding.png) ## Exploring tough questions Some of the questions our panel will be exploring include: - With businesses rethinking their location footprint, do places need to rethink their place branding strategy towards investors? - Which actions did you take so far to minimize the impact of COVID-19 on securing existing and future investments? - Does cross-border business require the crossing of borders? - Will the solid German response to COVID-19 attract foreign investment? Has it grabbed the attention of investors looking to make their future investments as pandemic-proof as possible? Add yours to the mix: [![Submit your question to the panel  ](https://no-cache.hubspot.com/cta/default/335999/0e909bc2-6904-49cd-bf66-e89220641308.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/0e909bc2-6904-49cd-bf66-e89220641308) ## Join the discussion Go to our special **[LinkedIn event page](https://www.linkedin.com/events/6722135133018705920/about/)**to post your question, vote on your favorite ones, and connect with place marketeers from around the world. Join us for a webinar discussion panel with place branding experts from across Europe as we explore whether foreign direct investment (FDI) still exists as a strategy in the era of COVID-19 pandemic. ## Register Register to attend the first Place Branding Question Time webinar. 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