With the COVID-19 crisis far from over, is inward investment dead as a topic? UNCTAD predicts that global foreign direct investment (FDI) flows will drop 40% this year and will fall by an additional 5-10% in 2021. Places, cities and nations need to figure out a way forward and what a post-pandemic world could look like.
Join us for a 60-minute webinar on Thursday, November 19 at 9 am EST / 3pm CET with a panel discussion presented by thought leaders and experts in place branding from some of Europe’s leading places including: the UK, Netherlands, Germany and Sweden.
The panelists will be answering your questions regarding inward investment and their thoughts about the future.
The panels include:
Chris Brown, Director, Marketing Liverpool
Olle Zetterberg, Former CEO, Stockholm Business Region
Laurens Kok, Head of Foreign Investment, The Hague Business Agency
Eric Menges, President & CEO, FrankfurtRhein Main GmbH, International Marketing of the Region
With Moderator Emma Löfgren of The Local
Exploring tough questions
Some of the questions our panel will be exploring include:
With businesses rethinking their location footprint, do places need to rethink their place branding strategy towards investors?
Which actions did you take so far to minimize the impact of COVID-19 on securing existing and future investments?
Does cross-border business require the crossing of borders?
Will the solid German response to COVID-19 attract foreign investment? Has it grabbed the attention of investors looking to make their future investments as pandemic-proof as possible?
Add yours to the mix:
Join the discussion
Go to our special LinkedIn event pageto post your question, vote on your favorite ones, and connect with place marketeers from around the world.
Join us for a webinar discussion panel with place branding experts from across Europe as we explore whether foreign direct investment (FDI) still exists as a strategy in the era of COVID-19 pandemic.
Register to attend the first Place Branding Question Time webinar.