Categories
Written by Shari Monnes | Boston
on October 02, 2015

Are you using LinkedIn to build your brand by creating content that shows your area of expertise? LinkedIn introduced the "long-form" post a little over a year ago. You can use it to post original content (blogs) that will be seen by your network.

using_linkedinlong_form_blog_posts

Your long-form posts should be business related. For example, you could post about trends in your industry or new technology developments. Maybe include a round-up of top articles that feature your company or product. Or post a blog from your company's website. Just be sure to link back to your original blog post to preserve your website's SEO.

Don't have a blog?

Some companies use LinkedIn long-form posts as their primary means of blogging. Perhaps your website isn't currently set up to manage a blog, or your company isn't sure about blogging? You can still develop thought leadership in your personal areas of expertise by publishing articles in this format that share valuable information with your business network.

How? Create your long-form posts and then share it on your Company's LinkedIn Page and your own profile page.  (You'll need to have admin rights to your company's LinkedIn Page to share it there). If you don't, ask someone who does to share your post there as an update. And be sure to use the social media sharing tools to promote it beyond LInkedIn.

It's an easy way to build your reputation.

Want to know more?

Read this presentation that shows how to do it.

 

New Call-to-action

    Related Blogs

    19 Jun 2024
    Sustainability Featured | 6 min read

    UP THERE, EVERYWHERE Celebrated Start-ups that Make the World a Better Place on World Environment Day 2024

    According to a 2023 report by Net Zero Tracker only 4% of companies me...

    30 May 2024
    Featured AI | 4 min read

    Mastering AI for Market Analysis

    How is AI transforming the market research industry? Our blog series c...

    09 May 2024
    Creativity Featured AI | 6 min read

    Mastering AI for creativity

    Artificial Intelligence (AI) continues on its meteoric rise - sophisti...

    Subscribe to our blog