Written by UP Blog Staff
on November 17, 2023

Former American Express Director joins Sweden's most international advertising and brand agency.

Anna-Maria Watz brings a wealth of experience in marketing and from the agency world, with a background that includes serving as the Nordic Head of Marketing at American Express, a strategy consultant at Georgson & Co, and Marketing Director for the Stockholm School of Economics Executive Education.

In recent years, she has worked as a coach, assisting executives primarily in startups and FinTech, and has held board positions for organizations such as the Swedish National Thyroid Association and EnviroPlanning.

Her new mission is now to lead the global advertising and branding agency UP THERE, EVERYWHERE, on its growth journey in the domestic market.

"UP is truly an exciting player on the Swedish agency scene.

Despite a turnover close to 100 million SEK, a team of creatives and strategists in Stockholm, Gothenburg, and Malmö, and a substantial number of exciting global brands on the client list, the agency is not as well-known as it should be.

I look forward to spreading the word, further refining the offering, and working closely with our fantastic clients."

- Anna-Maria Watz 

Head of Sweden at UP THERE, EVERYWHERE, Anna-Maria Watz, featured in Resumé.


UP THERE, EVERYWHERE was founded in Stockholm in 2011 and is a global, cloud-based advertising and brand agency that offers services across the entire strategy chain - from vision through brand platforms and strategies to execution across all channels.

The company has a global client base in various industries, including AstraZeneca, AIG, BOHUS, Hamburg, Innocent, Kodak, Royal Djurgården, and Thermo Fisher. In 2022, the company had a turnover of SEK 92.5 million. In addition to the company's headquarters and creative hub in Stockholm, UP has hubs in Gothenburg, Malmö, Hamburg, Amsterdam, Helsinki, London, and New York.




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