--- title: Learn the secrets of inbound and content marketing for life sciences description: Inbound and content marketing are revolutionizing how we communicate, and how we sell products and services in the life sciences. From mapping your customer journeys to creating content offers, are you using inbound marketing effectively? Join us for a webinar June 25. image: https://www.upthereeverywhere.com/hubfs/life%20science%20webinar%20inbound%20marketing%20header%203.002.jpeg --- ### What’s UP? ### Marketing News, Ideas & Insights ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) on Apr 26, 2026 [By UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) on Apr 16, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) UP NEWS ## [The Times They Are A-Changin’: Writing for AEO, GE...](https://www.upthereeverywhere.com/blog/up-website?hsLang=en-us) on Mar 10, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) ## [VIDEO: International Place Branding Event](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) [**](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) # [Learn the secrets of inbound and content marketing for life sciences](https://www.upthereeverywhere.com/blog/learn-the-secrets-of-inbound-and-content-marketing-for-life-sciences-webinar) [** | ](https://www.upthereeverywhere.com/blog/10-steps-to-create-a-webinar-series-that-wows-your-customers?hsLang=en-us)[** ](https://www.upthereeverywhere.com/blog/is-your-content-marketing-in-a-funk-here-are-five-ways-to-get-back-on-track?hsLang=en-us) Categories - [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) - [News](https://www.upthereeverywhere.com/blog/blog/topic/news?hsLang=en-us) - [Digital](https://www.upthereeverywhere.com/blog/blog/topic/digital?hsLang=en-us) - [Place Branding](https://www.upthereeverywhere.com/blog/blog/topic/place-branding?hsLang=en-us) - [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Flearn-the-secrets-of-inbound-and-content-marketing-for-life-sciences-webinar) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Flearn-the-secrets-of-inbound-and-content-marketing-for-life-sciences-webinar) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.upthereeverywhere.com/blog/learn-the-secrets-of-inbound-and-content-marketing-for-life-sciences-webinar) Written by [Shari Monnes | Boston](https://www.upthereeverywhere.com/blog/author/shari-monnes-boston) on June 11, 2020 Inbound and content marketing are revolutionizing how we communicate, and how we sell products and services in the life sciences. From mapping your customer journeys to creating content offers, are you using inbound marketing effectively?   ## Watch the recorded webinar on marketing to life scientists **[updated] Recorded on: Thursday, June 25 at 3pm CET/ 9 am EST ** This sixty minute session presented by experts and thought leaders in life science marketing covers: - Understanding how to start developing an inbound and content marketing program - Identifying your key audiences and creating relevant content that builds a relationship and thought leadership - Mapping the customer journey as well as understanding the benefits of using a marketing automation platform You can also download several practical templates and a webinar infographic with key takeaways.  [![Watch the webinar](https://no-cache.hubspot.com/cta/default/335999/d28f5781-6fe2-4285-8031-710697c6d9c8.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/d28f5781-6fe2-4285-8031-710697c6d9c8) ## The Topics The webinar features four speakers who each cover a critical area of inbound marketing with a brief presentations and offer key takeaways. The topics covered will be: - How does content and inbound marketing work in the life sciences?  - Why you should start by defining your ideal buyer personas   - How to map your content to your customer journey - What makes HubSpot different as a marketing automation and lead nurturing solution? ## The Speakers ![UP_+_Robert_England](https://www.upthereeverywhere.com/hs-fs/hubfs/UP_+_Robert_England_196pxl.jpg?width=166&name=UP_+_Robert_England_196pxl.jpg) Robert England PhD *Lead of UP FOR LIFE at UP THERE, EVERYWHERE* Following a PhD in Applied Biology in the U.K. and postdoctoral research in Sweden, Robert leads UP FOR LIFE, the life science, medical device and healthcare business area. Actively involved in key projects for a number of UP clients and non-profit organisations around the world, he is focused on building a worldwide community of experts in science branding and marketing.   ![Therese Sundell](https://www.upthereeverywhere.com/hs-fs/hubfs/Screenshot%202020-03-23%20at%2017.04.28.png?width=166&name=Screenshot%202020-03-23%20at%2017.04.28.png)**Therese Sundell MSc** *Account Director at UP THERE, EVERYWHERE* With a MSc degree in biotechnology and 25 years of experience of marketing in the life science business, with a history of successful product launches, company re-branding projects and inbound marketing, spanning from in vitro clinical diagnostics to research reagents and instruments, Therese has a unique ability to understand her customer’s products and her customer's needs.   ![Shari Monnes](https://www.upthereeverywhere.com/hs-fs/hubfs/UP%20People%20pics/UP_+_Shari_Monnes_196pxl.jpg?width=166&name=UP_+_Shari_Monnes_196pxl.jpg) **Shari Monnes** *Head of Inbound and Content Marketing at UP THERE, EVERYWHERE* Shari is an inbound and content marketing strategist based in the Boston, Massachusetts area with over 25 years of experience in digital marketing, copywriting and website content creation. She delivers inbound and content marketing programs for clients in the life science, pharma, medical device, healthcare and technology industries. She certified in Inbound Marketing and HubSpot software.   ![Fredrik Holmboe is UP](https://www.upthereeverywhere.com/hs-fs/hubfs/Fredrik%20Holmboe%20is%20UP.jpg?width=165&name=Fredrik%20Holmboe%20is%20UP.jpg) **Fredrik Holmboe** * Senior Pharma Digital Strategist at UP THERE, EVERYWHERE* Fredrik is a pharma content and inbound marketing strategist based in Stockholm. He has an educational background in neuroscience and philosophy, sprinkled with quantum physics and computational neuroscience, today called artificial intelligence, and psychology. Today he delivers tailored communication strategy solutions for life science companies. Fredrik has worked for companies such as Janssen, Biogen, Novartis, and Bayer.   ![Keith Lally Hubspot](https://www.upthereeverywhere.com/hs-fs/hubfs/Keith%20Lally.png?width=166&name=Keith%20Lally.png) **Keith Lally** *Channel Account Manager at HubSpot* Keith works as part of HubSpot Partner team supporting the enablement & growth of HubSpot's agency partners in the Nordics Region. He is convinced that a positive customer experience not only results in making customers happy, but it can also led to additional revenue. With his unique expertise, he will talk about the importance of delivering a superior customer experience for Life Science brands. [![Watch the webinar](https://no-cache.hubspot.com/cta/default/335999/d28f5781-6fe2-4285-8031-710697c6d9c8.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/d28f5781-6fe2-4285-8031-710697c6d9c8)   [News](https://www.upthereeverywhere.com/blog/topic/news) [Life Science Marketing](https://www.upthereeverywhere.com/blog/topic/life-science-marketing) [Inbound Marketing](https://www.upthereeverywhere.com/blog/topic/inbound-marketing) [Events](https://www.upthereeverywhere.com/blog/topic/events) [UP FOR LIFE](https://www.upthereeverywhere.com/blog/topic/up-for-life) [Featured](https://www.upthereeverywhere.com/blog/topic/featured) [See all](https://www.upthereeverywhere.com/blog) [Home](https://www.upthereeverywhere.com/blog) SUBSCRIBE ### Subscribe for updates ### Popular stories [How to Create a Successful Infographic in 2026](https://www.upthereeverywhere.com/blog/top-10-tips-for-creating-a-successful-infographic?hsLang=en-us) [China Crisis: What can we learn from the D&G disaster?](https://www.upthereeverywhere.com/blog/how-to-avoid-a-crisis-like-what-happened-to-dg-in-china?hsLang=en-us) [What is a marketing plan and why do you need one?](https://www.upthereeverywhere.com/blog/what-is-a-marketing-plan-and-why-do-you-need-one?hsLang=en-us) ### Posts by Tag - [Featured (183)](https://www.upthereeverywhere.com/blog/topic/featured) - [News (117)](https://www.upthereeverywhere.com/blog/topic/news) - [Digital (80)](https://www.upthereeverywhere.com/blog/topic/digital) - [Place Branding (66)](https://www.upthereeverywhere.com/blog/topic/place-branding) - [Inbound Marketing (64)](https://www.upthereeverywhere.com/blog/topic/inbound-marketing) - [Branding (57)](https://www.upthereeverywhere.com/blog/topic/branding) - [UP FOR REAL (56)](https://www.upthereeverywhere.com/blog/topic/up-for-real) - [Life Science Marketing (55)](https://www.upthereeverywhere.com/blog/topic/life-science-marketing) - [e-ployment (53)](https://www.upthereeverywhere.com/blog/topic/e-ployment) - [UP FOR LIFE (47)](https://www.upthereeverywhere.com/blog/topic/up-for-life) - [Content Marketing (46)](https://www.upthereeverywhere.com/blog/topic/content-marketing) - [UP (46)](https://www.upthereeverywhere.com/blog/topic/up) - [Marketing (44)](https://www.upthereeverywhere.com/blog/topic/marketing) - [Social Media (36)](https://www.upthereeverywhere.com/blog/topic/social-media) - [UP FOR GOOD (33)](https://www.upthereeverywhere.com/blog/topic/up-for-good) - [Sustainability (31)](https://www.upthereeverywhere.com/blog/topic/sustainability) - [UP-Digital (30)](https://www.upthereeverywhere.com/blog/topic/up-digital) - [Cloud (27)](https://www.upthereeverywhere.com/blog/topic/cloud) - [Creativity (25)](https://www.upthereeverywhere.com/blog/topic/creativity) - [Communications (24)](https://www.upthereeverywhere.com/blog/topic/communications) - [International (23)](https://www.upthereeverywhere.com/blog/topic/international) - [Website Design (21)](https://www.upthereeverywhere.com/blog/topic/website-design) - [UK (20)](https://www.upthereeverywhere.com/blog/topic/uk) - [sweden (19)](https://www.upthereeverywhere.com/blog/topic/sweden) - [Remote working (17)](https://www.upthereeverywhere.com/blog/topic/remote-working) - [UP Membership (16)](https://www.upthereeverywhere.com/blog/topic/up-membership) - [Events (15)](https://www.upthereeverywhere.com/blog/topic/events) - [Members (13)](https://www.upthereeverywhere.com/blog/topic/members) - [Technology (12)](https://www.upthereeverywhere.com/blog/topic/technology) - [Identity (11)](https://www.upthereeverywhere.com/blog/topic/identity) - [SEO (11)](https://www.upthereeverywhere.com/blog/topic/seo) - [Design (10)](https://www.upthereeverywhere.com/blog/topic/design) - [AI (9)](https://www.upthereeverywhere.com/blog/topic/ai) - [Advertising (9)](https://www.upthereeverywhere.com/blog/topic/advertising) - [UP Tips (9)](https://www.upthereeverywhere.com/blog/topic/up-tips) - [UP FOR IT (8)](https://www.upthereeverywhere.com/blog/topic/up-for-it) - [copywriting (8)](https://www.upthereeverywhere.com/blog/topic/copywriting) - [Financial Services (6)](https://www.upthereeverywhere.com/blog/topic/financial-services) - [UP FOR ASIA (6)](https://www.upthereeverywhere.com/blog/topic/up-for-asia) - [Aesthetics (5)](https://www.upthereeverywhere.com/blog/topic/aesthetics) - [Creative Direction (5)](https://www.upthereeverywhere.com/blog/topic/creative-direction) - [Podcast (5)](https://www.upthereeverywhere.com/blog/topic/podcast) - [Video (5)](https://www.upthereeverywhere.com/blog/topic/video) - [California (4)](https://www.upthereeverywhere.com/blog/topic/california) - [Netherlands (4)](https://www.upthereeverywhere.com/blog/topic/netherlands) - [Retreats (4)](https://www.upthereeverywhere.com/blog/topic/retreats) - [Swiss (4)](https://www.upthereeverywhere.com/blog/topic/swiss) - [UP USA (4)](https://www.upthereeverywhere.com/blog/topic/up-usa) - [Webinars (4)](https://www.upthereeverywhere.com/blog/topic/webinars) - [ecommerce (4)](https://www.upthereeverywhere.com/blog/topic/ecommerce) - [CSR (3)](https://www.upthereeverywhere.com/blog/topic/csr) - [Middle East (3)](https://www.upthereeverywhere.com/blog/topic/middle-east) - [SCALE UP (3)](https://www.upthereeverywhere.com/blog/topic/scale-up) - [UP for People (3)](https://www.upthereeverywhere.com/blog/topic/up-for-people) - [Client Services (2)](https://www.upthereeverywhere.com/blog/topic/client-services) - [Internal branding (2)](https://www.upthereeverywhere.com/blog/topic/internal-branding) - [MiddleEast (2)](https://www.upthereeverywhere.com/blog/topic/middleeast) - [UP Academy - FUSE (2)](https://www.upthereeverywhere.com/blog/topic/up-academy-fuse) - [Workshops (2)](https://www.upthereeverywhere.com/blog/topic/workshops) - [health (2)](https://www.upthereeverywhere.com/blog/topic/health) - [life science (2)](https://www.upthereeverywhere.com/blog/topic/life-science) - [Ask the Expert (1)](https://www.upthereeverywhere.com/blog/topic/ask-the-expert) - [Brand Chatter (1)](https://www.upthereeverywhere.com/blog/topic/brand-chatter) - [Finland (1)](https://www.upthereeverywhere.com/blog/topic/finland) - [Germany (1)](https://www.upthereeverywhere.com/blog/topic/germany) - [Google (1)](https://www.upthereeverywhere.com/blog/topic/google) - [Neurodiversity (1)](https://www.upthereeverywhere.com/blog/topic/neurodiversity) - [SWC (1)](https://www.upthereeverywhere.com/blog/topic/swc) - [UP Gothenburg (1)](https://www.upthereeverywhere.com/blog/topic/up-gothenburg) - [awards (1)](https://www.upthereeverywhere.com/blog/topic/awards) [See all](https://www.upthereeverywhere.com/blog/learn-the-secrets-of-inbound-and-content-marketing-for-life-sciences-webinar#) Blog: [Swedish](https://www.upthereeverywhere.com/sv?hsLang=en-us) | [English](https://www.upthereeverywhere.com/blog) [![Watch the webinar](https://no-cache.hubspot.com/cta/default/335999/d28f5781-6fe2-4285-8031-710697c6d9c8.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/d28f5781-6fe2-4285-8031-710697c6d9c8) ## Related Blogs 26 Apr 2026 [Life Science Marketing](https://www.upthereeverywhere.com/blog/blog/topic/life-science-marketing?hsLang=en-us) [UP FOR LIFE](https://www.upthereeverywhere.com/blog/blog/topic/up-for-life?hsLang=en-us) [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) | 4 min read ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) Julian Stubbs has been awarded the Lifetime Achievement Award by SAMPS... By [UP Editorial Team](https://www.upthereeverywhere.com/blog/blog/author/up-editorial-team?hsLang=en-us) 16 Apr 2026 [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) | 4 min read ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) A new, tailored HubSpot offer for the Nordic market is set to make it ... By [Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/blog/author/julian-stubbs-stockholm?hsLang=en-us) 09 Apr 2026 [SEO](https://www.upthereeverywhere.com/blog/blog/topic/seo?hsLang=en-us) [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) | 3 min read ## [From INBOUND to UNBOUND: What It Means for the Future of B2B Marketing](https://www.upthereeverywhere.com/blog/from-inbound-to-unbound-what-it-means-for-the-future-of-b2b-marketing?hsLang=en-us) For over 15 years, INBOUND has been one of the most influential events... By [Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/blog/author/julian-stubbs-stockholm?hsLang=en-us) ## Subscribe to our blog ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shari Monnes | Boston", "url" : "https://www.upthereeverywhere.com/blog/author/shari-monnes-boston" }, "dateModified" : "2020-06-26T16:10:44.173Z", "datePublished" : "2020-06-11T18:17:30.000Z", "headline" : "Learn the secrets of inbound and content marketing for life sciences", "image" : [ "https://www.upthereeverywhere.com/hubfs/life%20science%20webinar%20inbound%20marketing%20header%203.002.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.upthereeverywhere.com/blog/learn-the-secrets-of-inbound-and-content-marketing-for-life-sciences-webinar", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.upthereeverywhere.com/hubfs/FINAL_UP_Logos_Pink_CMYK%20LARGE-1.png" }, "name" : "UP THERE, EVERYWHERE" } } ```