UP UK White City London Wood Lane

UK Team

Delivering fully integrated services globally

Say hello to your new agency London 

As a full service marketing agency, UP provides marketing communications, digital and traditional advertising, and brand strategy services to clients around the world. Our experienced UK team are on a mission to bring all the benefits of our global cloud-based model to the UK. With a creative space in the London media hub of White City, surrounded by new and entrepreneurial talent, the team embody UP’s mantra of ‘Expect More’; more insight, more expertise, more passion, more flexibility and more creativity from your marketing agency.

Launching in the UK officially in 2018, the London agency leadership team is made up of Kate Adams, Managing Director, UK and Head of UP FOR YOU, Cordell Burke, Creative Managing Partner and Christos Karakanna, Client Managing Partner. All experienced in delivering high-involvement solutions for a multitude of sectors, backed by a large UK-based team and a global network of experts, check out their impressive bios below.

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branding marketing communications digital agency London

Why us?

Global branding agency in London

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Cloud-based branding agency London
Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

UK agency team based in London
Dedicated UK team

Knowing your team, building relationships; these things are important. Exceptionally experienced, always available and a nice bunch to boot.

Global branding creative digital strategy content
Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast network of expertise can be called upon from around the world.

marketing communications agency
Commercially smart

No overheads. Nothing passed on. You only pay for time spent. No traditional costs to inflate our work.

members not employees cloud based marketing agencyWe love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.

Our experience

Our team's experience includes brand strategy, digital advertising, inbound marketing, content creation, website development, TV, press, posters, and more for clients such as House of Elrick, American Express, IBM, BT, Royal Mail, BP, Prudential, The Army, The Carbon Trust, Aviva, Pret a Manger, Mazda, Rightmove and Barclays/Barclaycard.

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The team

Cordell Burke

Cordell Burke, creative managing partner, UP UK London

Creative Managing Partner

Cordell is an experienced Creative Director/Art Director who has lead integrated creative departments at agencies such as OgilvyOne, Tequila (TBWA group), Saatchi & Saatchi and bigdog agency. Cordell's aim is to help solve complex marketing problems for clients with challenging products or services. 

He’s produced on and offline creative work for clients such as Aviva, Barclays/Barclaycard, American Express, Prudential, IBM, BT as well as Pret a Manger, Mazda and Rightmove. 

 Also, he’s a member of the DMA Awards Committee, won many awards at Cannes, DMA (UK & US), Campaign, Brand Republic, Drum, Creative Circle, US Caples and been a regular judge at most of these events.

Kate Adams

Kate Adams, Managing Director, UP UK, UP for YOU

Managing Director, UK and
Head of UP FOR YOU

Kate has almost 20 years experience working within agencies in London and New York as a client service and strategic lead. Her expertise has been focused over the years to that of brand positioning and creative strategy for clients with particularly complex products and service offerings within the life science, medical device and tech start up space.

Working with clients over the years such as T Mobile, KCI Medical, Jumeriah, Polaroid, Hendricks gin, GE Healthcare Life sciences, Forbes Media, LGC and Veolia, Kate has touched a number of sectors across a range of markets. She is driven by her desire within UP to recreate the traditional agency model – putting the teams that are right to answer the client challenge, first.

Christos Karakanna


Client Managing Partner
Head of UP FOR FS

Christos is a self-motivated Senior Client Service professional with over 20 years integrated Agency experience Christos has worked across a diverse set of agencies and clients; honing his skills and experience to allow him to drive businesses forward.

As a Head of Client Service & Senior Strategist, Christos is well versed in balancing brilliant client relationships, creating award-winning work, leading the strategic direction of his clients whilst delivering on the day to day tasks. Previousclients include Nike, Microsoft, Nintendo, Peugeot,Aviva, Rightmove, Barclays and Virgin Atlantic.


To help focus your marketing UP runs Start Me UP, brand strategy, and INBOUND marketing workshops. 

Contact us to find out more.

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Our services

branding and communications agency services

Branding & Communications. We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

inbound marketing agency content marketing services

Inbound & Content Marketing. UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

video, film, soundtrack creation agency services

Film & Sound.  Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

market research start-me-up workshops

Market Research. UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.

social media & digital marketing agency service

Digital Services. We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

Find us

We love to chat so please feel free to contact us and we will get back to you.


Or you can find us at Huckletree West:
White City Place, MediaWorks, 191 Wood Lane

W12 7FP London


How can we help you?