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Global marketing services, brand development and digital marketing for high involvement companies.
Founded in 2011, UP has grown into a leading global marketing agency for technology, life sciences and health technology.
Unlike traditional agencies, we have no boundaries, hierarchies or profit centers. There is only one UP with more than 200 marketing global professionals. We create a tailored team for each of our clients and projects, with our members having expertise across all marketing functions and have in-depth industry-specific experience. This means we can provide the expertise when and where you need it.
Finland aims to be a global leader in technology and know-how. Success is built on the internationalization of growth companies. To help do this, UP delivers an international community of experts to help companies develop their brand, find customers, and create effective tools and content to help communicate often complex issues.
Over the next decade, growth companies are building a digital, green world and looking to help solve huge social issues. UP's global experience in science-based companies and industries is ideally suited for marketing growth companies in new industries entering their commercialization phase. Examples of these future industries include life sciences, synthetic biology, new energy solutions and new materials.
The approach of the UP Finland team is very client-oriented, with a strong focus on local and international understanding. They excel in providing creative and differentiating strategies that deliver results that are implementable, cost efficient and sustainable.
UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. As they say, a strategy without action is just a dream, but action without strategy is a nightmare. With the right insights you can nail both.
We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, the logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
We not only build websites, microsites and ecommerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.
Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming video that showcases your products or company.
Our clients develop and market high involvement products, services and ideas. These are often complex to communicate, have long sales cycles, with multiple decision makers and can be costly investments for your customers.
On top of that you are looking to expand your business globally.
That’s a lot to think about!
We help you answer the key questions you are asking yourself. For example:
Obviously, we are slightly biased when answering the last question!
Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.
A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.
Knowing your team, building relationships; these things are important. And with UP there’s no B team, the senior team that you meet on day one will be with you along the way.
Got a brief? We’ve got someone who’s done that before. Our vast community of expertise can be called upon from around the world.
Lower overheads. Means you only pay for time spent. No traditional costs to inflate our work. How smart is that.
Everyone at UP has embraced our model by choice. We are all agency advocates, but we choose the NextGen model.
Place branding is a topic that spans many areas: from brand identity t...