What’s UP?

Marketing News, Ideas & Insights

Michael Zhou | Stockholm

As the Lead of UP FOR ASIA and recent transplant from China to Sweden, Michael is both a cultural ambassador and global marketer fostering business exchanges between east and west. UP FOR ASIA provides marketing support for businesses looking to move into Asia, and vice versa.
Categories

    Related Blogs

    12 Feb 2026
    Featured UP for People | 5 min read

    Employer branding isn’t only HR’s job - it’s a business strategy

    One boardroom, one EVP, and one misunderstanding. A real C-level momen...

    04 Feb 2026

    Brand Sweden — Driving Innovation on a Global Scale

    In an increasingly crowded global marketplace, staying competitive and...

    20 Jan 2026
    UP FOR LIFE Featured | 3 min read

    Five Pitfalls & Six Recommendations for Creating Compelling Science Communications

    In life sciences, breakthroughs are only as powerful as the public’s a...

    Subscribe to our blog