What’s UP?

Marketing News, Ideas & Insights

Kim Caldwell | Nashville, TN

Kim Caldwell is manager of creative and account services with UP. She works as a hands-on communication and creative strategist helping clients turn ideas into tangible things. She works with teams creating content for recognized global consumer brands and promising start-ups in healthcare, life science, entertainment, publishing, product launch, and destination branding. Before joining UP, I served as Sr. Marketing and Communications Manager for Affymetrix, Inc., now a part of Thermo Fisher Scientific, where I focused on tradeshow/event and B2B product marketing.
Categories

    Related Blogs

    09 Apr 2026

    From INBOUND to UNBOUND: What It Means for the Future of B2B Marketing

    For over 15 years, INBOUND has been one of the most influential events...

    10 Mar 2026
    News Featured AI | 8 min read

    The Times They Are A-Changin’: Writing for AEO, GEO and Humans

    Never been much of a Bob Dylan fan. Apart from the fact, in my persona...

    12 Feb 2026
    Featured UP for People | 5 min read

    Employer branding isn’t only HR’s job - it’s a business strategy

    One boardroom, one EVP, and one misunderstanding. A real C-level momen...

    Subscribe to our blog