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Kim Caldwell is manager of creative and account services with UP. She works as a hands-on communication and creative strategist helping clients turn ideas into tangible things. She works with teams creating content for recognized global consumer brands and promising start-ups in healthcare, life science, entertainment, publishing, product launch, and destination branding. Before joining UP, I served as Sr. Marketing and Communications Manager for Affymetrix, Inc., now a part of Thermo Fisher Scientific, where I focused on tradeshow/event and B2B product marketing.