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Jesper Ek, formerly sub regional Head Nordics at Roche Diabetes Care, has joined UP THERE, EVERYWHERE, the global cloud based brand and marketing agency. Ek has over 20 years of corporate pharmaceutical and Medtech experience leading teams in Roche, Biovitrum and Pharmacia Corp in Europe and North America. He brings a broad experience in pre launching and launching health care products such as Avastin, Tarceva and Accu-Chek.