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Christos Karakanna is Senior Strategist and Head of Client Service for UP. With over 18 years of Agency experience across some of the biggest brands in the world, Christos has helped clients solve their business problems globally. He's a strategist who’s comfortable building brands and positioning as well as having extensive experience in CRM, direct and digital. Client relationships, organic and new business growth and nurturing great creative ideas are his passion. He is based in London, England.