What’s UP?

Marketing News, Ideas & Insights

Charlotte Wibäck | Stockholm

As a veteran crisis communications expert, and former CEO of Animech Communications, UP Senior Strategist Charlotte has worked with the World Health Organization and United Nations in countries such as Myanmar and Sudan during natural disasters and disease outbreaks. In addition, she’s created award-winning communications campaigns for a number of international healthcare companies.
Categories

    Related Blogs

    24 Nov 2025

    How biotech companies should really be capitalizing on the Nobel Prize

    But they’re too busy doing something entirely different!

    18 Sep 2025

    Five Big Takeaways from INBOUND 25: How AI and LLMs Are Rewriting Work, Marketing and Marketing Agencies

    History has always been shaped by revolutions — technological, industr...

    03 Sep 2025
    Featured | 4 min read

    UP in Cambridge: A Creative Hub in the UK’s Leading Life Science Cluster

    UP THERE, EVERYWHERE opens a new Cambridge hub at St. John’s Innovatio...

    Subscribe to our blog