Not rendering correctly? View this email as a web page here.
UP blog updates

 

What's UP?

Here's what's happening this week in the UP blog. Thanks for reading. Please send us your comments and feel free to share with your friends and colleagues.

Regards,

The UP Blog Team

Honing our integrated problem solving skills

By Christos Karakanna | UK on April 25, 2024

At our recent Client Service Summit in Palma, Mallorca we covered a lot around cultivating our culture and staying ahead of the curve in order to service our clients. One of the challenges a client service member in any ‘integrated agency’ has, is knowing a lot about the full marketing landscape, and understanding that next big thing coming down the line. And perhaps more importantly, whether that next big thing is a potential solution to your clients challenges.

As Client Service Director I very much challenge my teams to get to know their clients businesses properly, to be an extension of the clients team and to get under the skin of what’s happening in their world. Which means that we inevitably, and happily(!), get to work on some great creative and digital delivery projects. But where we can offer the most value is by being a strategic partner to our clients.

Learn more »

Cultivating our Client Services culture

By Christos Karakanna | UK on April 1, 2024

Recently we took over thirty client service and account leaders to sunny Palma, Mallorca to finesse our client-facing skills and build our internal culture. And, wow! Having done these in the past, myself and Kate Adams (our COO), knew how useful it would be but, the input, reaction and results we saw over just a few days was truly outstanding. 

Learn more »

Why UP THERE, EVERYWHERE believes in #AlwaysAddHuman

By Robert England, PhD | Uppsala on March 14, 2024

AI in Marketing: The Power of Humans in a Digital World

In an era where artificial intelligence (AI) is expected to transform the business landscape, the global cloud-based agency UP THERE, EVERYWHERE (UP) steps forward with a distinctive perspective. At the recent SAMPS (Sales and Marketing Professionals in Science) Annual Meeting in Boston on December 5, 2023, UP unveiled our position on AI, encapsulated in the call to #AlwaysAddHuman™. This article will delve into our perspective on AI and the future of creativity, branding and marketing.

Learn more »

UP's Women in Leadership: Secrets to Entrepreneurial Success

By UP Blog Staff on March 7, 2024

In 1977, the United Nations officially recognized International Women's Day, marking the beginning of a global movement striving for gender equality. At UP THERE, EVERYWHERE, we take pride in championing and acknowledging women's invaluable contributions every day. In celebration of IWD, we are excited to share insights from some of the remarkable women in leadership at UP. Join us as we unveil the secrets and wisdom they bring to shaping a more inclusive and empowered future.

Learn more »

Share this: