---
title: On Apple & the Nobel Peace Prize
description: On Apple & the Nobel Peace Prize
---

[What's UP? | Marketing blog by UP THERE EVERYWHERE ](https://www.upthereeverywhere.com/blog)

# [On Apple & the Nobel Peace Prize](https://www.upthereeverywhere.com/blog/on-apple-the-nobel-peace-prize)

 Written by [Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) | October 8, 2011

I’ve been down in Switzerland for the past two days at a client’s company meeting, in a small Swiss town in the pre-alps. I always enjoy coming to Switzerland. I gave a presentation yesterday on “The Value of Brands” and obviously **Apple** came up as an example. It struck me just what a debt so many people owe to **Steve Jobs**, how he really did change the lives of so many people- not least myself. Many of us grew up as he created products that changed the way we worked, lived and played. A remarkable man.

## **Nobel Peace Prize announced**

And yesterday was an exciting day, as I had been waiting for the announcement regarding this year’s **[Nobel Peace Prize](https://www.upthereeverywhere.com/blog/on-apple-the-nobel-peace-prize?hs_amp=true#) **winner. In fact it turned out to be *winners* as three women were jointly awarded the prize this year.

For my own company, **UP THERE, EVERYWHERE**, it’s especially exciting as we can now show the work we have been doing for the **Nobel Peace Prize Concert company**.

The concert happens on the 11th December every year in Oslo and we have been asked to create a new identity for this world-wide televised event, including the design of a new website. The concert attracts stars such as Paul McCartney, Sting, Will Smith among many many others.

Here is the Nobel Peace Prize Concert logo:

<http://www.nobelpeaceprizeconcert.org/>

The team we have had working on this is a typical UP* team – international, connected and talented. Some great work by the team, and I’ve really enjoyed the whole process. And the UP side is I actually get to go to the concert so that will be pretty cool in itself.

## **New website launches next week**

We are planning to launch the new web site next week, on October 12. Keep a lookout for it!

Update: here's a link to the [Nobel Peace Prize Concert ](http://www.nobelpeaceprizeconcert.org/)website, designed and managed by UP.

[View full post](https://www.upthereeverywhere.com/blog/on-apple-the-nobel-peace-prize)

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