Effective SEO means writing for humans not for machines
In the world of advertising, search engine optimization (SEO) is sometimes dismissed as an uncreative hack.
Your local agency delivering global and fully integrated branding, marketing and digital communications services
UP is the leading, cloud-based branding, marketing and digital agency, providing insights-led solutions to our clients around the world. Our model means we have a global team of creatives, strategists and other specialists at our fingertips.
Being part of the UP global community means you get access to a much wider range of services and expertise than any other agency has been able to offer before. We work across a broad range of business areas from medical device, life science and health, to place branding, industry, financial services and more. You get to work with an experienced local team in Switzerland who can connect you to the world via UP internationally.
UP Switzerland is led by Iris Burkard and David Burkard, both with tonnes of experience in brand strategy, brand design, marketing and corporate communications. They support UP clients in strategy, design and effective execution.
The approach of our Swiss team is very much client-oriented. Working several years in international companies, they care about developing not only creative and differentiating concepts but also solutions that are implementable, cost efficient and sustainable.
Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.
A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.
Knowing your team, building relationships; these things are important. And with UP there’s no B team, the senior team that you meet on day one will be with you along the way.
Got a brief? We’ve got someone who’s done that before. Our vast community of expertise can be called upon from around the world.
Lower overheads. Means you only pay for time spent. No traditional costs to inflate our work. How smart is that.
Everyone at UP has embraced our model by choice. We are all agency advocates, but we choose the NextGen model.
UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. As they say, a strategy without action is just a dream, but action without strategy is a nightmare. With the right insights you can nail both.
We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, the logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
Once you’ve found your voice (you may already have it nailed) we can help you ensure you reach the right people, at the right times, with the right messages. Or often even more importantly, we can help them find you.
UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
We not only build websites, microsites and ecommerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.
Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming video that showcases your products or company.
UP Switzerland is located in Zug.
You’re more than welcome to meet us there for a coffee and a chat about how we can draw upon local and global muscles to ensure you get the most from your creative agency.
Drop us a line below.