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UP Finland: a local partner for global growth

Your local marketing agency in Finland delivering global and fully integrated branding, marketing and digital communications services


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Your new global agency in Finland

We are your new full-service agency in Finland with a unique business model. We have no borders, no hierarchies, no competing profit centres, just one UP with 200 senior marketing and creative professionals around the world. 

Giving you fully integrated brand, marketing and digital services UP’s mission is to ‘Expect More’ - more insight, more expertise, more passion, more flexibility and more creativity.

UP Finland brings local companies the long awaited partner for global growth marketing. Working with UP Finland means that you get to work with an experienced local team in Finland who can connect you to the world via our global UP community of senior experts internationally. UP Finland offers you a wide range of integrated brand, marketing and digital services to help you build your brand(s) internationally and enable your business to achieve global growth.

Think of us as your local, global marketing agency.

Meet UP Finland

UP Finland is led by Simon Etchells and Markku Nurminen, both proven marketing professionals with tonnes of experience in focused marketing, communications & product development in key sectors such as the entertainment, technology, retail and healthcare areas. 

The approach of the UP Finland team is very client-oriented, with a strong focus on local and international understanding. They excel in providing creative and differentiating strategies that deliver results that are implementable, cost efficient and sustainable. 

Simon Etchells c-

Simon Etchells

Head of UP Finland | Helsinki, Finland

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Markku Nurminen

UP Senior Advisor | Helsinki, Finland

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UP Finland's services and capabilities

Market analysis

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop.  As they say, a strategy without action is just a dream, but action without strategy is a nightmare. With the right insights you can nail both.

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Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, the logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

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Social media & digital marketing 

Our talented team helps brands define their social media and digital marketing strategies, blending social media campaigns, Google, PPC, SEO, their website into one coherent plan. 

Our social media services

Our digital marketing services

Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

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Website & ecommerce

We not only build websites, microsites and ecommerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

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Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming video that showcases your products or company.

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Promoting the opportunity of a lifetime for health-related businesses

Driving awareness and direct response | Health innovation | Digital marketing

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Looking for international growth?

Our clients develop and market high involvement products, services and ideas. These are often complex to communicate, have long sales cycles, with multiple decision makers and can be costly investments for your customers. 

On top of that you are looking to expand your business globally. 

That’s a lot to think about!

We help you answer the key questions you are asking yourself. For example:

  • Can we achieve global results with smaller budgets?
  • What does thought leadership look like for us?
  • Who is our customer and what is their buying journey?
  • Are our inbound marketing efforts working for us?
  • How do we become truly customer focused?
  • How should we combine compelling content and technology to improve lead generation and nurturing?
  • How do we ensure marketing and sales are working in harmony?
  • Can we build a strong virtual community?
  • Where do we find a marketing partner that understands our business?

 Obviously, we are slightly biased when answering the last question!

Happy child stretching[1]

Raising awareness for life-changing genomic medicine provider

Life Science | Inbound Marketing | UK

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Expect more from your agency

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

Dedicated local and global team

Knowing your team, building relationships; these things are important. And with UP there’s no B team, the senior team that you meet on day one will be with you along the way. 

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast community of expertise can be called upon from around the world.

Commercially smart

Lower overheads. Means you only pay for time spent. No traditional costs to inflate our work. How smart is that. 

We love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates, but we choose the NextGen model.

How well does your brand travel?

How well does your brand travel? How well will your brand work in other countries? Get a consultation with UP Finland experts to find out.

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