Kate has almost 20 years experience working within agencies in London and New York as a client service and strategic lead. Her expertise has been focused over the years to that of brand positioning and creative strategy for clients with particularly complex products and service offerings within the life science, medical device and tech start up space.
Working with clients over the years such as T Mobile, KCI Medical, Jumeriah, Polaroid, Hendricks gin, GE Healthcare Life sciences, Forbes Media, LGC and Veolia, Kate has touched a number of sectors across a range of markets. She is driven by her desire within UP to recreate the traditional agency model – putting the teams that are right to answer the client challenge, first.