Best practice tips for social media advertising
While there are tons of social media channels these days, this best practice guide focuses on the big four: LinkedIn, Facebook, Instagram and Twitter.
Successful digital marketing today requires the use of paid media. Building awareness and interest using only organic growth doesn’t work anymore. Instead you need to use paid media campaigns in combination with owned and earned media activities.
There are a great number of paid media activities you can choose from. Of course, what you end up using depends on your industry and your target audience — but the best result is often a combination of paid search and paid social. Google, Facebook and other paid options have to be part of your marketing strategy.
At UP, we help our customers in industries ranging from life sciences to consumer goods to use paid media in a smart and efficient way. We always start with a strategic perspective, and make sure we use different media in ways that ensure synergies and cost-effectiveness. And we always set clear and understandable metrics that we follow up together with our customers.
We are used to working with paid media across the globe, and know which options works well where. Both on a loval and global level we can help you with Google Ads, Facebook, Instagram, Twitter or LinkedIn. And if you’re interested in the Chinese market, we work with e.g WeChat and Baidu.
Without a clear idea of what you want to accomplish with your ad spend it’s hard to be successful. At UP we always begin with looking at your objectives, your target audience and your budget. That way we make sure you get the most for your investment.
Successful paid media campaigns require a lot of testing and tweaking. To get the most out of every campaign optimization is a must. We always plan accordingly.
To succeed with paid media requires more than paying for ads. It’s important to invest in really good content and ensure the concept is creative. At UP we do everything from soup to nuts
Once we understand your business, audience and industry, we build your digital sales funnel. Creating consistent, on brand and appropriate messaging for all campaigns, across all channels.
BASE-UP® is the basis for our process, and all digital marketing agencies worth their salt should be able to articulate a process like ours.
It is the basis for all good digital projects. However, the way we tackle a couple of the stages are really rather special and is what sets UP digital apart from our peers.
Every digital marketing campaign should follow this process to ensure success, and so you know what to expect at each stage.
The planning team had to battle many regulatory issues as some of the platforms have restrictions on the content of cryptocurrency ads. But the results were phenomenal, with the ads being an instant hit, and our audience profiling reaching the right people at the right time.
Creating a social media content plan can seem daunting. But with social media planner like this one, you are on your way to greatness. Download our free blog and social media template to plan a month—or year—of blog and social media posts, and keep track of your offers and tracking URLs.