---
title: Video from the UP Branding Seminar in Amsterdam
description: Video from the UP Branding Seminar in Amsterdam
---

[What's UP? | Marketing blog by UP THERE EVERYWHERE ](https://www.upthereeverywhere.com/blog)

# [Video from the UP Branding Seminar in Amsterdam](https://www.upthereeverywhere.com/blog/video-branding-seminar-amsterdam)

 Written by [UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) | November 11, 2013

UP founding member Julian Stubbs presented a branding seminar to the Swedish Chamber of Commerce in Amsterdam. A near record-breaking crowd of 65 people attended the Chamber's seminar in which Stubbs discussed how today's branding is not about B2B or B2C but **P2P (People to People).**

### Seminar Recap Video

Watch a recap video here:

 

[View full post](https://www.upthereeverywhere.com/blog/video-branding-seminar-amsterdam)

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