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Who can you trust these days?

September 26, 2018 | Robert England

Mega-trends in digital marketing: values and trust

Most of today’s marketing is digital. In 2017 a turning point was reached: more money was spent advertising online than on ads on TV. Digital marketing budgets are growing by over 10% per year and traditional budgets by about -1% per year. But beyond spend, what are the behavioural mega-trends in the digital world? How should marketers deal with the changes ahead? 

Inbound Marketing, Marketing Strategy

What I’ve learnt as an integrated realist

May 16, 2018 | Christos Karakanna

I’m an integrated realist.

Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.

I think it quite nicely sums up my beliefs, my approach and the marketeer I am.

Creativity, Marketing Strategy, UK

10 things I learned from branding start-ups

April 18, 2017 | Kate Adams

What can working for a start-up teach you? Plenty! Here's a list from a marketing director's top ten.

Inbound Marketing, Marketing Strategy, UK

What The Beatles Taught Me About Branding

March 01, 2017 | Julian Stubbs

How Do You Do It?

How do you create a great brand? Well, great brands get great by doing great things. Making brave decisions, sticking their necks out and importantly sticking to their principles.

Branding, Marketing Strategy

Expect more out of your agency

November 03, 2016 | Lawrence Masle

Professional service industries like advertising agencies have been hampered for decades by traditional organizational structures and large amounts of overhead. Today, enabled by cloud based platforms and digital tools, agencies are capable of delivering far better value than what has historically been produced.

E-ployment, Cloud, Digital, Marketing Strategy

An essential element for IT marketing: A point of view

February 08, 2016 | Mats Renée

Do you have point of view? Share it!

Most industry leaders (no matter the market sector) have strong points of view about how they see their respective markets moving forward. Some even go so far as to make predictions or base their strategies around their beliefs. That is a good idea! If you had a choice, wouldn't you want to go with a supplier that thinks long term too?

Marketing Strategy, Technology, UP FOR IT

Place Branding: The $50 Billion Dollar Gold Medal

February 11, 2014 | Julian Stubbs

I don’t watch much television. Firstly it’s mostly filled with rubbish and secondly I just don’t have the time. But Friday night my twelve year old insisted we all sit down to watch the opening ceremony of the XXII Olympic Winter Games from Sochi. I’ll come on to the ceremony itself in a while, but firstly let’s just consider the cost. More than $50 billion dollars. That’s right, $50 billion. To put that into some sort of perspective that’s nearly four times the cost of the 2012 London summer Olympics or a bit more than three billion dollars a day over the 16 days of the main event. Even Bill Gates couldn’t afford to do it. So the question is what sort of return or value can possibly be expected on that sort of investment and is it really worth it?

Place Branding, UP FOR REAL, Branding, Marketing Strategy

Agents of Change

Agents of Change

April 12, 2013 | Rolf Andersson

Is your reality good enough?

When you turn to a communication agency for advice and assistance, you tend to get exactly that: communication. So, what if your real problem lies somewhere else? What if your prospective customers have fully understood your messages, offering and qualities as a supplier, but are not attracted by them? Or simply prefer your competitor?

UP FOR GOOD, Marketing Strategy

Do you speak internet without an accent?

September 20, 2011 | Shari Monnes | Boston

What kind of accent do you have?

This isn’t a question about your native language or English skills. It references my favorite quote from Brian Halligan, CEO of Hubspot who was one of the presenters at the Inbound Marketing Conference in Boston September 14, 2011. 

Marketing Strategy, Inbound Marketing

Positioning. What do you stand for?

Positioning. What do you stand for?

February 28, 2011 | Julian Stubbs

Without doubt one of the most important, and usually difficult, decisions any brand will have to make is in defining what they are really offering people. What they are offering them in comparison to other competitive brands.

Marketing Strategy

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