Don Macdonald | UK

Don is a prolific conceptualiser and writer with extensive international experience across both public and private sectors. He has a comprehensive background in positioning, message development, identity, and corporate communications.
Categories
08 May 2018

Meet the city stylists: A new breed of communicators shaping today's place brands

As cities grow in size and importance, the image of the city is coming...

13 Mar 2018

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

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