It’s something that was once at the back of every recruiter’s mind, but has since become a top priority: using social media not just to spread the word about job opportunities, but also to communicate about what it’s like to be a part of the organization. What makes your company tick? That’s the question you should look to answer when producing employer brand content.
For membership associations, non-profit organizations and many technology or life science industry businesses, holding an annual (or more frequent) conference continues to be a primary way of gaining new members and keeping existing members connected. Conferences allow participants to learn about new developments, share new technologies and ideas, and network with like-minded individuals in their fields.