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Developing an International Inbound & Content Marketing Strategy

October 22, 2015 | Shari Monnes | Boston
There is more to Content Marketing than just bombarding the world with your content. You need to be savvy in your choice of content, channel and timing. And you need an ongoing process that delivers results and fits your organization. Inbound Marketing helps you form that strategy for your Content Marketing.   

Content Marketing, Inbound Marketing

Place branding podcast focuses on New York

October 14, 2015 | Shari Monnes | Boston

Episode 2 of the The Place Branding Podcast: Wish You Were Here features an exclusive interview with Milton Glaser, the creator of the iconic "I Heart NY" logo. 

Place Branding, UP FOR REAL

Inbound Marketing Report- How do marketing priorities differ around the globe?

October 13, 2015 | Shari Monnes | Boston

Since the start of the digital age, the role of marketing and advertising in companies has been shifting. Where the role of marketing was once primarily promotion or branding, today it’s increasingly about delivering leads to the sales team. Qualified leads – in a measurable way.

Digital, Inbound Marketing

Build your brand on LinkedIn with long-form posts

October 02, 2015 | Shari Monnes | Boston

Are you using LinkedIn to build your brand by creating content that shows your area of expertise? LinkedIn introduced the "long-form" post a little over a year ago. You can use it to post original content (blogs) that will be seen by your network.

Social Media

Blog: Swedish | English

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