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UP is featured in Science magazine

UP is featured in this month's issue of Science magazine, with a full page ad about how UP is "Changing the way the world works".

Advertising, News, UP FOR LIFE

Logos in place branding: Gimmicks or Social Change-makers?

June 23, 2014 | SamanthaNorth

The place branding community is constantly arguing about the value of logos and slogans.

Place Branding, UP FOR REAL, Branding

UP creates new endorser brand for the Dutch optic specialist market

June 05, 2014 | UP Blog Staff
IIt's not every day that you get the opportunity to create a new brand, and it's even a bigger challenge when that brand needs to endorse nearly 100 other independent brands. No new parent company, no M&A, no single owner....but a new independent collective group, representing the best optic specialists across the Netherlands.

International, News, Branding

Blog: Swedish | English

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