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Make sustainability a major selling point

Make sustainability a major selling point

October 24, 2012 | Rolf Andersson

In a recent blog I suggested that many companies need to raise sustainability issues from an obscure hygiene factor to a major reason-to-buy. And that the first step is to involve the marketing and sales people that are in touch with your current and potential customers. That is not entirely true.

UP FOR GOOD, Sustainability

UP launches new initiative for sustainable brands

UP THERE, EVERYWHERE (UP), the world’s first cloud-based agency, has assembled an international team to develop strong brands built on sustainable values and socially responsible behavior. The UP FOR GOOD team includes pioneers, leaders and communicators with collectively more than 400 years of experience creating corporate social responsibility (CSR) and sustainability programs, and building global opinions for companies, organizations and non-profit operations around the world.

UP FOR GOOD, Sustainability, News

Blog: Swedish | English

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