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Positioning. What do you stand for?

Positioning. What do you stand for?

February 28, 2011 | Julian Stubbs

Without doubt one of the most important, and usually difficult, decisions any brand will have to make is in defining what they are really offering people. What they are offering them in comparison to other competitive brands.

Marketing Strategy

UP member publishes destination branding book

February 16, 2011 | UP Blog Staff

Julian Stubbs, one of the founders of *UP There, Everywhere recently published a book about destination branding filled with lively examples and colorful illustrations. Happily titled, ‘Wish You Were Here, The Branding of Stockholm and Destinations,’ the book discusses what makes destination brands, and places themselves, worthy of their dot on the map.

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Helping Destination Sigtuna move on UP

February 16, 2011 | UP Blog Staff

The newly formed company, UP There Everywhere began working with Destination Sigtuna, before the company even officially launched. Now, a new brand development effort is underway for the destination brand led by a team that includes Julian Stubbs, Magdelena Larhed, and Peter Langer. Stubbs also happens to live in Sigtuna, a town less than 15 minutes by car from Stockholm-Arlanda International Airport.

News

Place Branding: Helping Destination Sigtuna move on UP

The newly formed company, UP There Everywhere began working with Destination Sigtuna, before the company even officially launched. Now, a new brand development effort is underway for the destination brand led by a team that includes Julian Stubbs, Magdelena Larhed, and Peter Langer. Stubbs also happens to live in Sigtuna, a town less than 15 minutes by car from Stockholm-Arlanda International Airport.

Sigtuna was Sweden’s first town, and is often referenced in early Norse saga and medieval documents dating before the 11th century B.C.

History tells us that Sigtuna was founded on the shores of Lake Mälaren just over 1,000 years ago. For more than 250 years, it was one of the most important cities in Sweden and a key centre of commerce and royal leadership. Today, while it might be seen as less important than its more famous neighbors, Stockholm and Uppsala, its status as the first town became key to the new branding campaign and tagline ‘Sigtuna, Where Sweden Begins.’ UP THERE, EVERYWHERE has been creating full page advertisements that run on the first of each month in Dagens Nyheter, Sweden’s leading national newspaper.

Stubbs, who was also the person behind the branding of Stockholm as The Capital of Scandinavia, developed the new identity and campaign working with fellow UP* member Peter Langer.

Read the Case Study on Branding of Sigtuna.

UP FOR REAL

Boule Diagnostics selects UP

Boule Diagnostics selects UP

February 11, 2011 | UP Blog Staff

Boule Diagnostics the global provider of complete hematology systems with customers around the world has selected UP THERE, EVERYWHERE to produce their new annual report and website.

News

Blog: Swedish | English

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