Recently we took over thirty client service and account leaders to sunny Palma, Mallorca to finesse our client-facing skills and build our internal culture. And, wow! Having done these in the past, myself and Kate Adams (our COO), knew how useful it would be but, the input, reaction and results we saw over just a few days was truly outstanding. 

AI in Marketing: The Power of Humans in a Digital World

In an era where artificial intelligence (AI) is expected to transform the business landscape, the global cloud-based agency UP THERE, EVERYWHERE (UP) steps forward with a distinctive perspective. At the recent SAMPS (Sales and Marketing Professionals in Science) Annual Meeting in Boston on December 5, 2023, UP unveiled our position on AI, encapsulated in the call to #AlwaysAddHuman™. This article will delve into our perspective on AI and the future of creativity, branding and marketing.

In 1977, the United Nations officially recognized International Women's Day, marking the beginning of a global movement striving for gender equality. At UP THERE, EVERYWHERE, we take pride in championing and acknowledging women's invaluable contributions every day. In celebration of IWD, we are excited to share insights from some of the remarkable women in leadership at UP. Join us as we unveil the secrets and wisdom they bring to shaping a more inclusive and empowered future.

A well-attended and riveting panel discussion took place in Stockholm on Valentines Day, tasked with interrogating the health of Sweden's global brand.