What’s UP*

Why UP*?

The first reason our clients work with us is our people. People with ideas. People with experience. People who are comfortable working internationally as well as domestically for clients and brands that demand a new approach.

Within UP* we are careful in building and maintaining a deliberately mixed group of talent. Anthropologists, designers, computer techs, thinkers, photographers, composers, leaders, writers, ex- taxi drivers, ex- chefs, scientists – in fact you name it, and some of our people have probably done it. But it’s that diverse mix of talent and experience that makes us what we are. It’s what helps us form our views, share our knowledge and generate creative work that works.

Global Talent Pool
We work in teams on client projects and, in collaboration with the client, select the right core team. The team is continuously led by an UP* client team leader who is in charge of managing the day to day relationship, projects and the internal team at UP* where-ever they are based.

One of our big advantages is that because of the way our people resources are structured, we can select from a wide talent pool and have a flexibility that is second to none in the world. Many of our clients have multiple international locations, and they choose *UP There, Everywhere because we are where they are. It’s a footprint that so many agencies promise, but in reality fail to make work to the client’s advantage.

Distributed Teams for Integrated Work
We don’t have multiple headquarters or global offices that function as independent shops. Each client-tailored team works together as one single unit, ensuring that our clients get dedicated services specifically organised to meet their particular needs.

One of the things our clients enjoy most about working with us is our truly collaborative approach. We believe that the best creative solutions – the kinds of solutions demanded by today’s world – come from truly integrating the client fully in the team and developing the creative solutions together. Solutions that really work.

That might be easy to say, and less easy to do. Unless you take a truly integrated approach. We’re sure you’ve heard that a lot. But our structure… custom built teams working together on individual client projects, ensures that we live the model – communicating in a digital format, using cross-cultural media, working on a 24-hour clock across international borders.

Our creative and digital solutions are developed with the specific intention of going global, and integrated across multiple media both on and offline.