What’s UP*

How UP* Works

Our aim is always to deliver the highest possible standard of creative excellence. We believe that our clients come to us first and foremost for the quality of our ideas and the solutions that we create to their business and communications needs. All of that is driven by our people.

When it comes to the creative process, *UP There, Everywhere assembles teams that include roles similar to a traditional agency. The difference, of course, is we might not all be in the same room – or sometimes even the same country. For each individual client, we create a dedicated core team that fits the needs of the client’s marketing task. This team is typically composed of a relationship manager, and creative and strategic specialists. We also have the ability to add specific skill sets, such as social anthropologists, or multimedia designers, or technical gurus to the team as needed. These team members could be located in any of our global locations.

With our international footprint across multiple time zones, and the way we work, we have the ability to be UP*24/7 using technology such as iChat, Skype, FTP sites and cloud storage and retrieval systems. But there are some other important tools as well, working with a number of other well-proven systems.

Basecamp
We use Basecamp as our project management system, giving our own internal team, as well as client teams access to projects 24/7 wherever they are in the world.

BASE-UP* brand development
Our brand development model is called BASE-UP* which was developed by members of our team together with the Lewis Institute Project Management school specifically for use on creative projects world-wide. Read more about BASE-UP*.

Start Me UP* Workshops
For new clients, we will typically run a Start Me UP* Workshop to really understand each client’s specific brand issues and opportunities. These sessions can be run anywhere in the world and be as large or small as needed. We cover everything from identifying target audiences and communications strategies to brand development, social media strategies and even new product innovation workshops. The sessions are informal, educational, inspiring and always fun.

Back UP* file storage
All client files and work are backed UP several times a day via the cloud to our central file storage facilities. This enables all team members and clients to access files 24/7 and be secure in the knowledge that all work is digitally archived.