What we do

Brands & Identity

‘We want to be famous.’

Today more than ever brands need to be real. Authentic. Relevant. Different. We’ll show you how to discover the true brand inside.

*UP There, Everywhere has huge experience when it comes to brand-building and marketing strategy development. Many of our members have worked on both the client and agency side and can bring their experience and talent to building valuable brands and identities as well as establishing a sound path for your marketing strategy. Our team has experience working for some of the world’s most well-known brands. From place and destination brands, to retail and consumer products, to medical device and bioscience, UP* brings brands to life across a truly integrated platform.

What makes a good brand?
We all know that brands are built in people’s minds. It’s a mental or emotional association. It’s a feeling. It’s an experience. It’s a whisper of an idea that might be spoken or shouted or a sense of loyalty that a person sometimes can’t even explain. It’s your logo, your front office staff, your back office staff, your sales team, your product label, the delivery trucks. In fact all the things that can go right or wrong along the way. It’s your entire company experience, image and identity, rolled up into a pithy slogan (or not).

We also know great brands are built on reputation. Which is why building genuine brand reputation is a core element of our approach and we have specialists who help our clients with this increasingly critical area. Corporate Social Responsibility has moved from being  a communications exercise to becoming central to how a company should operate and live everyday.

Developing a brand identity
Be careful not to confuse brand image and brand identity. Brand image is a picture of where your brand has been…it’s what the world thinks about you…in a passive sense. Brand identity is your chance to change the world’s mind…it’s what you want your brand to become. How you will define your brand moving forward.  Developing a successful brand identity requires both a careful examination of your brand image and a confident projection of where the brand is going.

Finally, for many of the clients we work with, we help create Brand Engagement Programs, focused on internal branding. This vital area can so easily be overlooked but is one of the most powerful brand building mechanisms there is. Engaging your own people in building your brand. We help create the program’s that can really bring your brand to life internally.

What about positioning? Read this positioning blog post.

Brand Identity Services
Some of the brand and identity areas we work with:

•    Corporate identity development and design
•    Logotype development and design
•    Corporate and product naming services
•    Marketing strategy development
•    Brand planning and analysis
•    Brand engagement / internal branding
•    Brand strategy
•    Branding campaigns

Contact us about brand and identity development.