*Up There, Everywhere
The following portfolio displays examples of work undertaken by individual UP* members as well as from our own UP* community portfolio. Keep checking back as these work examples will be UP dated often.
POM
© Chris Armstrong – Member *UP There, Everywhere, LA, USA
After creating the wildly successful launch campaign for POM Wonderful, I was tasked with coming up with a suitable follow-up that continued the first campaign’s focus on the health benefits of the juice. The brand quickly became number one in its category and the campaign itself received extensive national coverage including articles in Time, Newsweek, and a full-page piece in the New York Times Magazine.
Communications
Sound & Image