Portfolio

MEDRC – Middle East Desalination Research Center
Water scarcity is a major problem for many nations, and one of the world’s future challenges is to find solutions to this issue. MEDRC is an international organization, based in the Sultanate of Oman, that works on this important world initiative. MEDRIC is a leader in desalination and water reuse research.

Designing a coherent and effective new corporate image and strategic communication plan was not only a professional success, but a chance to show how design and marketing can serve an important cause and help the world-wide community. This campaign was proof that succesful communication can make a company successful. In the case of MEDRC, it also meant helping an organization to reach its mission and to solve a critically important world issue. In many ways, that brings even more satisfaction than a creating great design does.

Apart from creating a new corporate image, one of the challenges and objectives was also to solve MEDRC’s practical needs, to ease its workload and better manage connections with worldwide contacts and partners. We looked to new technologies to create a solution in this area. We  researched the needs, and developed a Web portal designed as a real working tool for MEDRC and its contacts/partners. The portal allows MEDRC and its authorized partners to conduct mass e-mailing, to share documents, to upload and download files, to publish an e-newsletter and to manage the entire web portal’s contents in complete autonomy, thanks to a Content Management System (CMS) customized for MEDRC’s needs. In this way, all the members and partners of the organization are able to work efficiently, without needing to share the same office space.