Today more than ever brands need to be real. Authentic. Relevant. Different. We’ll show you how to discover the true brand inside.
UP THERE, EVERYWHERE has huge experience when it comes to brand-building and marketing strategy development. Many of our members have worked on both the client and agency side and can bring their experience and talent to building valuable brands and identities as well as establishing a sound path for your marketing strategy.
Our team has experience working for some of the world’s most well-known brands. From place and destination brands, to retail and consumer products, to medical device and bioscience, UP brings brands to life across a truly integrated platform.
What makes a good brand?
We all know that brands are built in people’s minds. It’s an emotional association. A feeling. It’s an experience. It’s a whisper of an idea or a sense of loyalty that a person sometimes can’t even explain. It’s your positioning (see link below). It’s your identity, your front office staff, your back office staff, your sales team, your website and digital media, your product label, even your delivery vehicles. In fact all the things that can go right or wrong along the way. It’s the entire customer experience – image and identity, rolled up into a pithy slogan (or sometimes not).
Should CSR be considered? We also know great brands are built on reputation. Which is why when building genuine brand reputation, considering Corporate Social Responsibility (CSR) is a core element of our approach. We have specialists who help our clients with this increasingly visible area. It’s a real differentiator. Social Responsibility has become central to how a company should operate and communicate everyday.
Developing the right brand identity
Developing a successful brand identity requires a careful examination of where your brand has been, where it is today and a confident projection of where your brand can go tomorrow. UP has programmes to help you develop an appropriate new brand architecture and identity system.
Brand Engagement Programmes. UP designs and runs internal workshops focused on internal branding and bringing your brand to life inside the organisation. This vital area can so easily be overlooked but is one of the most powerful brand building mechanisms there is.
What about positioning? Read this positioning blog post.
Brand & Identity Services
Some of the brand and identity areas we work with:
- Brand strategy and architecture
- Corporate identity development and design
- Logotype development and design
- Corporate and product naming services
- Marketing strategy development
- Brand planning and analysis
- Brand engagement / internal branding
- Branding campaigns
Contact us about brand and identity development.